Tag Archives: The Internet’s transformative potential in Africa

Lions Go Digital: The Internet’s transformative potential in Africa – A Report by McKinsey Global Institute

African major cities embracing the internet. Source: Mckinsey Report

African major cities embracing the internet. Source: Mckinsey Report


McKinsey Global Institute published a report in November 2013 that highlights Africa’s internet opportunity. This report offers some great insights into Africa’s changing economic landscape and how the internet is contributing to the growth of African economies. In this report the authors introduce iGDP a measurement of the Internet’s contribution to overall GDP.
The Internet’s contribution to Africa’s overall GDP. Source: Mckinsey Report

The Internet’s contribution to Africa’s overall GDP. Source: Mckinsey Report

According to this report Africa’s iGDP is 1.1 percent which is half of what other emerging economies register while Internet penetration hovers at 16 percent across the continent as a whole. The report goes further to look at internet penetration in rural and urban areas.

Other Notable Statistics found in this Report on internet in Africa today
Africa has;
-16% internet penetration
-167 Million internet users
-67 Million Smartphones
-Over 50% of Urban residents are online
-51.6 Million Facebook Users and
-$ 18 Billion internet contribution to GDP

The report is highly recommended because it provides statistics which can be used in the cyber-security debate plus it highlights the opportunity of internet connectivity.

Download the executive summary and the full report here;
MGI_Lions_go_digital_Executive_summary_Nov2013
MGI_Lions_go_digital_Full_report_Nov2013

Source: Mckinsey website

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